About the Brand
Lätt Liv is India’s fastest growing “Lifestyle Retail Brand”! Mr. Manoj Agrawal, Mr. Hitesh Rajpura and Mr. Dwij Shah are the driving force behind the success of this dignified Swedish brand. Mr. Manoj Agrawal leads the company’s national business expansion across India as well as the core support functions of Marketing, Sales, Human Resources and Digital Development. Mr. Hitesh Rajpura focuses on buying stocks, Supply chain and logistics, customer offering, pricing strategy, sales and profitability, sustainability and development of the store network and Mr. Dwij Shah looks into operations and strategies by taking into consideration customer’s demands with an aim to provide them the best shopping experience.
Lätt Liv is the name inspired by a Swedish phrase which means “easy life” which are mirrored in its adorable products. It is a brand that shelves myriad Scandinavian inspired lifestyle products that are Suave, Elegant and Lavish at the same time. With over 30+ stores across India, Lätt Liv has attained an unrivaled position as a one-stop variety shop for Scandinavian inspired lifestyle products.
At Lätt Liv stores in India, we strive to provide affordable and unique shopping experience to all visitors with the innovative and exciting products that they will cherish to own at unbeatable prices. We have over 4,000 lifestyle products at a time that includes Fashion Accessories, Beauty Products, Stationary Supplies, Digital Products, Kitchen Accessories, and many more. Moreover, upto 300 classic products are introduced every month that are apt for every gender and every age.
Vision
To let everyone enjoy simple yet beautifully designed daily-need products at a friendly price in the Scandinavian way and provide an inspirational and unique shopping experience to all visitors.
Mission
To be the top lifestyle retail store of India and encourage healthy terms locally and internationally by giving the best quality products at pocket friendly rates.

We - The Unstoppables
Being a Swedish brand, Lätt Liv has expanded its wings globally with 850 stores. It has marked its presence with 30+ stores across India and on its way to reaching more and more people. As we aim to make people’s lives easier with affordable luxurious products, we take a pride on being available and extend our support to our customers and franchise owners even during the pandemic by opening 8 new stores during the span.
We have a shrewd team that is focused, strong and has optimistic vision towards achieving our goals and stays intact no matter what comes in our way.

What we achieved?
Along with the market presence across the country, we have achieved unbreakable trust of our loyal customers and franchise partners who stood by us in the difficult times of global pandemic. The prime reason that held us together was our efforts and strategies that we extended to the franchise owners in terms of rentals support, increase in profit margins and relaxation in payments terms.

Testimonials
Mr. Baalkrishna Agrawal – Franchise Owner, Hyderabad
I own 3 Lätt Liv stores in Hyderabad. It feels very lucky to be associated with Lätt Liv family because they look after our needs and works beyond the barriers of profit by providing us support and guidance dramatically and whenever required.
Mr. Ashish Tiwari - Franchise Owner, Bhopal
I had a great experience of working with Latt Liv family. I find the staff very cooperative. It was tough for us to manage and import the stock during the pandemic but with their support, we managed to stock new products every month. The directors too were always available to show us way and assisted us in terms of stocks and margins.

Conclusion
The three directors of Lätt Liv India, Mr. Manoj Agrawal, Hitesh Rajpura and Dwij Shah strives to reach the corners of India and envisions to transform the way of living of Indians by providing them affordable luxurious products via franchise module and maximum customer satisfaction. Connect with us to own one of your luxurious businesses!